AI Tool with Martin et Karczinski

artificial intelligence tool with martin et karczinski

I was part of the team responsible for designing and building an AI-powered creative hub, transforming individual agency knowledge into a shared system for the entire team and its clients.

From a single-model AI chat to a full creative platform that the entire agency and its clients can experience.

Research and direction.User interviews, competitive benchmarking, feature ideation. From opportunity to tracing a path, reshaping and creating a system to fit the agency's design process.

On-brand image generation.The platform's core USP, designed end to end. User flows for highly detailed editing of hero key visual content and reproduction of on-brand daily content.

Workflows and agents.Automate actions for workers to avoid repetitive tasks, schedule tasks. 20 workflows created in the past months.

Workflows and agents continued.Automate actions for workers to avoid repetitive tasks, schedule tasks. 20 workflows created in the past months.

Multi-client architecture.ZEISS, ADAC, Occhio, and VVO in a single system. Each client operates within independent brand environments.

Spaces, collaboration through complex databases.Making sure the backend organizes files and pages using a flexible, block-based system.

Research and direction.User interviews, competitive benchmarking, feature ideation. From opportunity to tracing a path, reshaping and creating a system to fit the agency's design process.

On-brand image generation.The platform's core USP, designed end to end. User flows for highly detailed editing of hero key visual content and reproduction of on-brand daily content.

Workflows and agents.Automate actions for workers to avoid repetitive tasks, schedule tasks. 20 workflows created in the past months.

Workflows and agents continued.Automate actions for workers to avoid repetitive tasks, schedule tasks. 20 workflows created in the past months.

Multi-client architecture.ZEISS, ADAC, Occhio, and VVO in a single system. Each client operates within independent brand environments.

Spaces, collaboration through complex databases.Making sure the backend organizes files and pages using a flexible, block-based system.

From individual knowledge to a shared system the agency and its clients can experience.

83% of active hub users use image generation. 53% of the company now actively uses AI for design and visuals.

AI media generations25,181

Storage used16.37 GB

Total AI agents created20

Selling seats, packages, and licensing models. Fundament, Master, Elite

Enterprise clients ZEISS, ADAC, Occhio, and VVO each operate within independent brand environments in the same system

20 workflows built and deployed, automating production tasks across the agency

The team can pitch full live demo for showcasing

The second user survey confirmed a significant shift in adoption compared to year one.